The Human Centered Brand knjiga

The Human Centered Brand je vodič koji pomaže malim poduzetnicima i freelancerima da ostvare bolje odnose sa svojim klijentima i publikom. Nudi praktične informacije za razvijanje brenda koji je fokusiran na vlasnike i zaposlenike tvrtki i njihove veze s klijentima. Besplatna radna bilježnica i dodatni resursi pretvaraju ovu knjigu u tečaj uz pomoć kojeg ćeš moći samostalno, korak po korak, početi koristiti nova znanja i otkrića.

The Human Centered Brand - Nela Dunato

Ova je knjiga namijenjena vlasnicima tvrtki i obrta te nezavisnim kreativcima koji pružaju usluge svojim klijentima, kao što su: pisci, odvjetnici, ilustratori, dizajneri, programeri, zubari, psihoterapeuti, arhitekti, konzultanti, frizeri, dizajneri nakita, slikari, vlasnici kreativnih agencija, glazbenici, knjigovođe…

Dostupna je u elektroničkom i tiskanom izdanju.

E-knjiga

E-knjiga u PDF, EPUB i MOBI formatu, kao i paket koji uključuje šprance za knjigu standarda i video tutorial mogu se kupiti na web stranici humancenteredbrand.com

Engleski jezik
270 stranica
ISBN 978-953-48171-0-0
Cijena: $25 USD + PDV

Tiskano izdanje

Engleski jezik
Meki uvez 142 x 210 mm, 320 stranica
ISBN 978-953-48171-1-7
Cijena: 150 KN / $25 USD

Knjiga će uskoro postati dostupna na web stranicama online knjižara.

Besplatno poglavlje i dodatni resursi dostupni su za download na službenoj web stranici knjige.

The Human Centered Brand Workbook

Nadolazeći događaji i predstavljanja

  • 16.11.2018. Lean In Osijek: Radionica “Razvoj osobnog brenda”
  • 27.11.2018. Poslovni kutak Gradske knjižnice Rijeka: Predstavljanje knjige “The Human Centered Brand”

Mišljenja čitatelja

“The Human Centered Brand is not your typical approach to branding. It’s designed specifically for heart-centered professionals and visionary souls who yearn to authentically show the world how exceptional and unique their work is.

Though branding has many moving parts, Nela clearly and thoroughly explains it all in a way that anyone can understand and use to elevate their creative business to the next level. The book balances theory, practice and examples with some fun visuals and personal stories that will teach, guide, and inspire you to create a truly original brand with your core values at the center.”

Jennifer Lee

Autorica knjige The Right-Brain Business Plan

“Nela Dunato has given us a valuable gift in this book. She unpacks why traditional approaches to branding feel too creepy to many creative and social impact oriented business owners. Then, she takes the reader step by step through a process that will help you land on a brand for your business that is resonate and effective with your ideal clients. The part I appreciated most about The Human Centered Brand is how granular Nela is in her suggestions – this book goes way beyond theory to practical strategies that I feel deeply aligned with and use similar practices with my own marketing clients.”

Paul Zelizer

Osnivač zajednice Awarepreneurs i konzultant

“Providing a plethora of sensible advice and valuable insights, the Human Centered Brand will surely be of use to both those just starting out on their entrepreneurial journey as well as those who’ve found themselves at a crossroads or in need of a new direction. My favorite thing about the book, however, is that there is much advice to be found between the pages that is applicable to other (creative) pursuits and areas of life as well.”

Igor Rendić

Pisac i prevoditelj

“Before reading this book, I thought of branding as an ‘external’ thing — the physical stuff like the logo and colours, and the kind of image you project. I now see branding as a complete philosophy for attracting the kind of clients I really want to work with. Branding is about a hell of a lot more than what your logo looks like and the picture you’ve got on your About Me page!”

Cherry Jeffs

Umjetnica i coach

 

Više detalja o sadržaju knjige i još mišljenja čitatelja potraži na službenoj stranici knjige The Human Centered Brand.