Quiz: What stage is your brand in?

Is your brand the Caterpillar, the Chrysalis, or the Butterfly?

This quiz has 13 multiple-choice questions designed to evaluate how your current brand is working for your businesses, and where you may have room to improve. After finishing the quiz, you’ll get customized advice and resources based on your results.

The quiz won’t ask you for your email address. If you choose to sign up to my newsletter to get even more useful tips on branding, you’re welcome to do so on the results page.

How long have you been in business?

Less than 2 years

2-4 years

4 or more years

What's your biggest business challenge at the moment?

I'm having difficulty finding any clients.

I have some clients, but they're not the people I really want to be working with.

I have wonderful clients, but I want to reach more people.

How well do you think you understand and use the concept of “branding”?

Honestly, I'm not even sure what it means.

I have some understanding, but I'm not sure if I'm doing it right.

I'm confident in my branding skills and use them to grow my business.

I understand it, but I can’t be bothered to stay consistent.

How focused are you about your target audience?

I work with pretty much anyone who wants my services.

I have an ideal client in mind, but I'm failing to reach them.

I know exactly who I want to work with and how to reach them.

I have more than one ideal client that I’m trying to reach.

I’m still testing to see which target audience to focus on.

Do you ever get feedback on your website from your prospects and clients?

Never.

I mostly get criticism.

I occasionally get a compliment on a certain detail.

People regularly compliment how beautiful and professional my website looks.

Do you ever get feedback on your other marketing materials?

What other marketing materials?

Not much.

I occasionally get a compliment on a certain detail.

People regularly compliment my business cards/presentations/brochures etc.

How consistent do you feel is your online presence?

I don't have an online presence.

It's a patchwork of templates I've downloaded online, but I'm trying my best.

It’s a mix of professional and not-so-professional design.

What's your logo like?

I don't have a logo yet.

It's nothing fancy, but at least I have something to put on my business card.

I used to be happy with my logo, but I've grown tired of it.

I'm very happy with my logo and it fits very well on all my marketing materials.

How well do you feel your brand communicates your values?

I'm not sure what my values are.

I don't feel like there's a match between what my brand feels like and what I want it to communicate.

I'm confident that my brand communicates my values very clearly.

How much does your brand and website differ from others in your field?

It looks pretty much the same as many websites out there.

It looks worse than the average competitor website I've seen.

I don't have a website yet.

I've customized the templates a bit to change the colors, images and fonts.

My brand and website stand out from everything that's currently out there.

How well are you utilizing writing, photography and video in your business?

I'm not using much of either at the moment.

I'm doing it, but I don't feel it's very professional or cohesive.

I've put a lot of work and resources into high quality written, visual and multimedia content.

What's the budget you could put together in the next 6-12 months for a brand upgrade?

Not much, I'm on a tight budget.

I could save up $200-$600 for a logo.

I could save up $600-$1000 for a logo.

I could save up $1000-$3000 or more for a professional rebrand.

I've already invested in a professional brand, so I'd rather put my money towards something else.

What's your biggest branding question right now?

Where do I even start?

How can I make my current brand better?

How can I get my awesome brand in front of more people?

Why should I even bother with branding?